Why use business simulations?
your students and managers
The management of a company is both art and science that requires
active engagement of its managers. Because simulations stimulate
competitiveness, they are an ideal way to entice students in the
learning process and to reinforce and practice business course knowledge.
by doing in a "safe" environment
Instead of passively listening to lectures or reading textbooks,
game players get a chance to see how the theory they learned is
applied. A business game situation gives your students a feel of
what it means to run a real company, yet it does so in a "safe"
environment. Players can try out ideas, and learn from their mistakes
without the high costs associated with strategic mistakes in real-world
with business strategies and see immediate results of your actions
The controlled environment created by the business simulation makes
it possible for the participants, as well as the instructor, to
observe the behaviors employed by the students and the effects those
behaviors have on the management team's results. The instructor
controls the pace of the exercise and the results of the students'
actions are available immediately after each decision round.
more efficient learning and better knowledge retention
Today, over one-half of all graduate and undergraduate business
degree programs feature a computer-based business simulation. When
combined with traditional learning methods, business games increase
efficiency of learning and help students make the connection between
theoretical knowledge and professional challenges they will face
in the real business world. As students make actual business decisions
and deal with the consequences of their mistakes, the knowledge
retention increases exponentially.
Students prefer competitive exercises to courses that consist purely
of lectures and reading assignments. By using simulations in your
course, you create more fun and excitement in the classroom, which
in turn results in better evaluation from your students.