Why use business simulations?

Engage your students and managers

The management of a company is both art and science that requires active engagement of its managers. Because simulations stimulate competitiveness, they are an ideal way to entice students in the learning process and to reinforce and practice business course knowledge.

Learn by doing in a "safe" environment

Instead of passively listening to lectures or reading textbooks, game players get a chance to see how the theory they learned is applied. A business game situation gives your students a feel of what it means to run a real company, yet it does so in a "safe" environment. Players can try out ideas, and learn from their mistakes without the high costs associated with strategic mistakes in real-world business.

Experiment with business strategies and see immediate results of your actions

The controlled environment created by the business simulation makes it possible for the participants, as well as the instructor, to observe the behaviors employed by the students and the effects those behaviors have on the management team's results. The instructor controls the pace of the exercise and the results of the students' actions are available immediately after each decision round.

Promote more efficient learning and better knowledge retention

Today, over one-half of all graduate and undergraduate business degree programs feature a computer-based business simulation. When combined with traditional learning methods, business games increase efficiency of learning and help students make the connection between theoretical knowledge and professional challenges they will face in the real business world. As students make actual business decisions and deal with the consequences of their mistakes, the knowledge retention increases exponentially.

Improve your evaluation

Students prefer competitive exercises to courses that consist purely of lectures and reading assignments. By using simulations in your course, you create more fun and excitement in the classroom, which in turn results in better evaluation from your students.