What is The Global Business Game?
The Global Business Game (GBG) is a web-based business simulation
designed for undergraduate and graduate strategic management and
international business courses. GBG allows students to manage a
virtual international company. They operate either in the television
set segment of the Household Audio and Video Equipment Industry,
or in the washing machine segment of the Home Appliance Industry,
or in the motor scooter industry. Participants work in teams competing
against three to nine companies who manufacture products that can
be sold in several international markets.
Students take over an established company with a strong reputation
and in good financial condition. Their goal is to take advantage
of new business opportunities and increase wealth for themselves
and the company's shareholders.
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Benefits for your course
emphasis on the international aspects of business management
GBG business simulation offers a number of international strategic
options. Student teams compete at the global level by marketing
and selling their products in up to six countries. Just as in the
real-world global business environment, students weigh the pros
and cons of manufacturing the goods in their home country versus
offshore production. They learn to manage and optimize their firm's
distribution channels through the network of international distribution
centers, company owned and independent wholesalers and sales offices.
They face the challenges of just-in-time supply throughout the world
by managing their firm's logistics and shipping options.
Under these international operating conditions, participants learn
to consider the cultures, work ethic, and taxation policies associated
with various countries. If you choose the "Dynamic"
option for your game, players also experience the challenges
of currency fluctuations, changing exchange rates, raw material
costs, factory worker wages across different regions, interest
rates, and stock market indexes.
balanced learning content across all business functions
The Global Business Game delivers well balanced strategic exercise
by giving students equal amount of exposure into each business function
of an international company. In order to be successful, students
must master strategic level decision-making in marketing, logistics,
distribution, production and quality control, as well as finance.
to customize for your course via Global Business Game flexible options
As the instructor of the course you can set the simulation's complexity
and dynamism. You can choose from three GBG
editions. You can also choose the number
of firms in each game or industry, the number
of countries put in play and the amount
of environmentally associated changes your students face. Before
play begins you also choose the country of incorporation for all
the industry's firms. This tells the simulation to trade the firm's
stock in the economic zone's major financial market and to report
all results in the Home Country's currency.
of use for you and your students
The Global Business Game is user-friendly for both you and your
students. All game-related interactions are handled via the Internet
at the simulation's dedicated website. The simulation guides students
through the decision-making process by the functional areas of marketing,
logistics, materials handling, factory operations and finance. In
each decision round, the players first receive the overview of the
quarter's situation and then make their decisions. Players can obtain
pro forma Income Statements, Balance Sheets and Cash Flow Statements
based on their forecasts of sales, unit costs, and debt and equity operations.
They can also invoke accounting windows that describe the contents of
every account associated with their Income Statements and Balance Sheets. Content sensitive
help in each decision area works as a built in textbook that the
students can quickly access as they work through the exercise. The
simulation cautions the students about the ramifications of various
tactical decisions and it provides hints on such decision's pros
and cons and factors that should be considered.
and tools for the instructor
Although the game administrative tasks are handled remotely by
the GBG Processing Center, you can access your simulation game on-line
via the GBG Web Instructor. Through its easy to use web interface,
you can monitor your student's progress and access vast array of
From lecture templates and tutorials to coaching tools and grading
guidelines, the instructor materials are designed to save you time
and help make your class a success. They contain such tools as a spreadsheet that indicates how
the game's Performance Index is scored and yields on Stock issues and Bond sales and calls.
In addition to the set of supporting materials, GBG
support specialists are available to help you with any game
more details on game scenario
to use in your course