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Our students had a wonderful time with The Global Business Game.
They found its vigorous decision requirement is a virtual business.
Most of them showed in their self-evaluations at the end of the
term that the simulation integrates and consolidates what they have
learned from all their previous functional subjects. Something more
beneficial is that this experience helps them to brush up their
"soft skills" such as information searching, listening skill and
the real meaning of team effort. I think the game provides all players,
particularly our undergraduate business students a better explanation
of Mintzberg's 5Ps.
K.L. Ma, Assistant Professor, Hong Kong Polytechnic University
The Global Business Game is about a US company that manufacturers
two sizes of television sets. It offers an almost real-life scenario
of managing a manufacturing company that exports internationally.
The students can choose to be conservative and operate entirely
within the US continent or they can be aggressive and expand their
business into Europe and Asia. The GBG allows control by the game
administrator to add situations that normally arise in international
trade, such as price increase, labor cost increase, or supply chain
disruptions. The complexity of the game makes its learning so absorbing
that my students would work late trying to come up with their best
strategies. A strategic management class without this game is only
Vanchai Ariyabuddhiphongs, MBA Program Chair, Bangkok University
We have used The Global Business Game for the past four years with
our senior MBA students with great success. The comprehensive and
multifaceted nature of the decision-making required to win the game
gives MBAs a NASA-simulator-like training for the messy, complex
and hyper-competitive world of international business. It's a unique
learning experience that stays with you long after the drone of
classroom lectures fade from memory.
Dr. Shyam Chidamber, Associate Professor of International Business,
Kogod School of Business American University
The Global Business Game is a valuable tool for introducing a range
of concepts in the strategic management and international management
courses. I would strongly recommend that professors teaching such
courses consider adapting it.
Elango Balasubramanian, Associate Professor, Illinois State University
The Global Business Game has been a major source of challenge and
excitement for my students over the five years I have employed it
in my senior Strategic Management class. End of course comments
consistently rate it as highly realistic and one of the most interesting
parts of the course. My students routinely tell me that they have
learned more in that course than in any other in their college career,
and they attribute much of that learning to The Global Business
H. W. Hennessey, Jr. Professor of Management and Department Chair,
University of Hawaii-Hilo
I introduced The Global Business Game into the International Business
capstone course a number of years back and was very pleased with
the results. This simulation is very sophisticated and an excellent
pedagogical tool for teaching international strategy. It makes students
think about all of the different functional areas of a business
as well as the challenges companies face when they go global. Since
then I have used it in an MBA strategy course I teach in Europe.
The results have been very positive there as well. When I run into
my former students they often talk about the simulation and what
a great experience it was.
J. Timothy Goines, Associate Professor, Benedictine University
I've been using The Global Business Game since the fall of 2000
and it has been an excellent teaching tool. Probably the biggest
positive feature is the game's truly international character. Students
may operate in as many as six countries, but instructors have the
flexibility to limit it to as few as one. Having students operating
in multiple countries is recommended, though, since they have to
keep track of exchange rates, and they can make production decisions
based on different costs country to country. The GBG is also very
strong on operations and manufacturing, an area often overlooked
in simulations. I highly recommend The Global Business Game to teachers
in Business Policy and Strategy.
John J. Voyer, Professor of Business Administration, University of
The Global Business Game is an excellent, well-designed simulation
designed to introduce the student to the very complex world of global
business. From global manufacturing, distribution, and sales and
marketing this simulation provides the student with all that is
needed for a comprehensive course at either the strategic level
or for international business. Students make decisions on where
to build manufacturing facilities, staffing, product, and distribution
methods and sales, and of course finance.
I have used this product for several years, configured for different
levels of ability from graduate MBA to undergraduate business students.
Once the class gets started, there is a high level of excitement
and competition to see which "company" has the best bottom line.
I found the GBG helps to synthesize much of the learning from a
variety of classes into a realistic simulation where the skills
learned are put to work and end result is the culmination of the
group effort. A bonus is that my students learn to work as a project
team, each contributing to a different aspect of the simulation,
and each with his/her own area of responsibility and dependency
- as in the real world.
Marshall Dubin, Instructor, Davenport University