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GBG Highlights
GBG participants make strategic decisions in marketing, logistics,
distribution, production and quality control, as well as finance.
The simulation reflects the economic and cultural characteristics
of up to six countries, which you can have put into play. The participants
deal with the labor costs, supervisory requirements, and work ethic
of each nation's workers. Each country's distribution channel differs
in its make-up while sales promotion practices and sales incentives
must be tailored to the market's needs. In the World and Americas
Edition student teams can use the world's major financial markets
via short-term loan and long-term loan. Bond interest rates are
calculated at the local level and are available to each country
unit in operation. The firm's stock is listed on country of incorporation's
major stock exchange and funds can be transferred between the company's
operating units.
 Contact
us for more information or to request your personal tour
Game scenario highlights
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Industry:
- small-screen television set segment of the Household Audio
and Video Equipment Industry, or
- top-loading washing machine segment of the Home Appliance
Industry, or
- Motor Scooters Industry
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Three to seven players per company
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Three to nine companies per game (you can run several parallel
games for larger classes)
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- Two products (25-inch and 27-inch television sets in the
World Edition or basic and high-end washing machines in the
Americas Edition) sold internationally and private-branded
sets or washing machines sold domestically
- One product sold in two international markets in the Business
Basics Edition
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One to three economic zones:
- In the World Edition: NAFTA, EU, and APEC, with business
opportunities in the United States, Mexico, Germany, Spain,
Japan, and Thailand
- In the Americas Edition: Zone 1 (Mexico and Colombia), Zone
2 (Canada and the United States), and Zone 3 (Brazil and Argentina)
- In the Business Basics Edition, you choose one of the three
zones: North America/South America, or Europe/Africa, or Asia/Oceania
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Choice of static or dynamic
economic conditions (World and Americas Edition only)
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One to three financial markets: New York, Frankfurt/London
and Tokyo for the World Edition and Mexico City, New York
and Sao Paulo for the Americas Edition, New York and Sao Paulo,
or Frankfurt and Johannesburg, or Tokyo and Sydney for Business
Basics Edition.
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Trading in several currencies
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Implementation of a wide range of both international corporate-level
and international business-level strategies
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Shipping between countries via surface and/or air express
(surface only in Business Basics Edition)
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Complete distribution chain from manufacturer to distribution
centers to independent and/or company-owned wholesalers (or
retailers in the Business Basics Edition)
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Special market research studies
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Ten critical incidents highlighting cultural and ethical
business issues (World and Americas Edition only)
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Built-in performance indicators with weights chosen by the
Instructor (profits, rate of return on assets, rate of return
on equity, earnings per share, stock price, and a weighted
composite index for the World and Americas Editions; profits,
rate of return on equity, stock price, and a weighted composite
index for the Business Basics Edition)
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Extensive, in-depth feedback provided during each firm's
decision-entry session.
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