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GBG Highlights
GBG participants make strategic decisions in marketing, logistics,
distribution, production and quality control, as well as finance.
The Global Business Game reflects the economic and cultural characteristics
of up to six countries, which you can have put into play: the United
States, Mexico, Germany, Spain, Japan, and Thailand. The participants
deal with the labor costs, supervisory requirements, and work ethic
of each nation's workers. Each country's distribution channel differs
in its make-up while sales promotion practices and sales incentives
must be tailored to the market's needs. Student teams can use the
world's major financial markets via short-term loan and long-term
loan. Bond interest rates are calculated at the local level and
are available to each country unit in operation. The firm's stock
is listed on country of incorporation's major stock exchange and
funds can be transferred between the company's operating units.
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us for more information or to request your personal tour
Game scenario highlights
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Three to seven players per company
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Three to nine companies per industry (game)
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Two products (25-inch and 27-inch television sets) sold internationally
and private-branded sets sold domestically
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One to three economic zones: NAFTA, EU, and APEC, business
opportunities in the United States, Mexico, Germany, Spain,
Japan, and Thailand
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Choice of static or dynamic
economic conditions
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Trading in five currencies: US dollar, Mexican peso, Japanese
yen, Thai baht, and the European Union euro
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One to three financial markets: New York, Frankfurt/London
and Tokyo
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Implementation of a wide range of both international corporate-level
and international business-level strategies
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Shipping between countries via surface and/or air express
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Complete distribution chain from manufacturer to distribution
centers to independent and/or company-owned wholesalers
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Special fee-based market research studies
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Ten critical incidents highlighting cultural and ethical
business issues
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Built-in performance indicators with weights chosen by the
Instructor (profits, rate of return on assets, rate of return
on equity, earnings per share, stock price, and a weighted
composite index)
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Extensive, in-depth feedback provided during each firm's
decision-entry session.
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