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GBG Highlights
GBG participants make strategic decisions in marketing, logistics,
distribution, production and quality control, as well as finance.
The Global Business Game reflects the economic and cultural characteristics
of up to six countries, which you can have put into play. The participants
deal with the labor costs, supervisory requirements, and work ethic
of each nation's workers. Each country's distribution channel differs
in its make-up while sales promotion practices and sales incentives
must be tailored to the market's needs. Student teams can use the
world's major financial markets via short-term loan and long-term
loan. Bond interest rates are calculated at the local level and
are available to each country unit in operation. The firm's stock
is listed on country of incorporation's major stock exchange and
funds can be transferred between the company's operating units.
 Contact
us for more information or to request your personal tour
Game scenario highlights
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Industry:
- television set segment of the Household Audio and Video
Equipment Industry, or
- washing machine segment of the Home Appliance Industry
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Three to seven players per company
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Three to nine companies per game (you can run several parallel
games for larger classes)
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Two products (25-inch and 27-inch television sets in the
World Edition or basic and high-end washing machines in the
Americas Edition) sold internationally and private-branded
sets sold domestically
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One to three economic zones:
In the World Edition: NAFTA, EU, and APEC, business opportunities
in the United States, Mexico, Germany, Spain, Japan, and Thailand
In the Americas Edition: Zone 1 (Mexico and Colombia), Zone
2 (Canada and the United States), and Zone 3 (Brazil and Argentina)
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Choice of static or dynamic
economic conditions
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Trading in five currencies: US dollar, Mexican peso, Japanese
yen, Thai baht, and the European Union euro for the World
Edition; and Mexican peso, Colombian peso, Canadian dollar,
US dollar, Brazilian real, and Argentine peso for the Americas
Edition.
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One to three financial markets: New York, Frankfurt/London
and Tokyo for the World Edition and Mexico City, New York
and Sao Paulo for the Americas Edition.
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Implementation of a wide range of both international corporate-level
and international business-level strategies
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Shipping between countries via surface and/or air express
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Complete distribution chain from manufacturer to distribution
centers to independent and/or company-owned wholesalers
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Special fee-based market research studies
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Ten critical incidents highlighting cultural and ethical
business issues
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Built-in performance indicators with weights chosen by the
Instructor (profits, rate of return on assets, rate of return
on equity, earnings per share, stock price, and a weighted
composite index)
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Extensive, in-depth feedback provided during each firm's
decision-entry session.
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