Why Use Simulations?  
   
  What Is GBG?  
   
  GBG Scenario in Detail  
   
  GBG Highlights  
   
  Using GBG in Your Course  
   
  GBG Users  
   
  Testimonials  
     
   
   
               
 

GBG Highlights

GBG participants make strategic decisions in marketing, logistics, distribution, production and quality control, as well as finance. The Global Business Game reflects the economic and cultural characteristics of up to six countries, which you can have put into play: the United States, Mexico, Germany, Spain, Japan, and Thailand. The participants deal with the labor costs, supervisory requirements, and work ethic of each nation's workers. Each country's distribution channel differs in its make-up while sales promotion practices and sales incentives must be tailored to the market's needs. Student teams can use the world's major financial markets via short-term loan and long-term loan. Bond interest rates are calculated at the local level and are available to each country unit in operation. The firm's stock is listed on country of incorporation's major stock exchange and funds can be transferred between the company's operating units.

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Game scenario highlights

 

Three to seven players per company

 

Three to nine companies per industry (game)

 

Two products (25-inch and 27-inch television sets) sold internationally and private-branded sets sold domestically

 

One to three economic zones: NAFTA, EU, and APEC, business opportunities in the United States, Mexico, Germany, Spain, Japan, and Thailand

 

Choice of static or dynamic economic conditions

 

Trading in five currencies: US dollar, Mexican peso, Japanese yen, Thai baht, and the European Union euro

 

One to three financial markets: New York, Frankfurt/London and Tokyo

 

Implementation of a wide range of both international corporate-level and international business-level strategies

 

Shipping between countries via surface and/or air express

 

Complete distribution chain from manufacturer to distribution centers to independent and/or company-owned wholesalers

 

Special fee-based market research studies

 

Ten critical incidents highlighting cultural and ethical business issues

 

Built-in performance indicators with weights chosen by the Instructor (profits, rate of return on assets, rate of return on equity, earnings per share, stock price, and a weighted composite index)

 

Extensive, in-depth feedback provided during each firm's decision-entry session.

 
     
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