The Global Business Game Editions

The Global Business Game is available in three editions, each using a different industry and economic zones for its game scenario:

The Business Basics Edition revolves around the motor scooter industry. Student teams manufacture a single product and sell it in two target markets: North America and South America, or Europe and Africa, or Asia and Oceania. The game is set for 6 decision rounds. This edition offers beginning business students an excellent overview to the challenges and rewards of managing and expanding an international company. Financial transactions, financial instruments, human resource management, production, distribution, and logistics are all simplified but illustrative of important business decisions. This game is currently in beta version through Summer 2010.

The World Edition uses the television set segment of the Household Audio and Video Equipment Industry. Student teams manufacture and sell 25-inch and 27-inch television sets in one to three economic zones: NAFTA, EU and APEC. Depending on the instructor's choice they may conduct business in the United States, Mexico, Germany, Spain, Japan, and Thailand. The game can be set to run for 8, 10, or 12 decision rounds (quarters).

The Americas Edition allows students to compete in up to three economic zones within North and South America. Mexico and Colombia are in Zone 1, Canada and the United States are in Zone 2, and Brazil and Argentina are in Zone 3. This edition features the top-loading washing machine segment of the Home Appliance Industry. The game can be set to run for 8, 10, or 12 decision rounds.

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