The Business Basics Edition

The Business Basics Edition revolves around the motor scooter industry. Student teams manufacture a single high-end motor scooter and can sell it in two markets: North America and South America, or Europe and Africa, or Asia and Oceania. The game is set for 6 decision rounds.

This edition offers beginning business students an excellent overview to the challenges and rewards of managing and expanding an international company. Financial transactions, financial instruments, human resource management, production, distribution, and logistics are all simplified but illustrative of important business decisions.

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Financial options

Each firm's external finances are tied to the financial centers associated with its home country. The financial centers are either New York and Sao Paulo, or Frankfurt and Johannesburg, or Tokyo and Sydney. In order to raise capital, firms can sell common stock or issue bonds.

Market information

After each decision round, firms receive The Scooter Industry Report, which comes in the form of a trade newsletter. It summarizes the general activities engaged in by the competitors while also informing students about future events. Additionally, players get market research reports containing information on the industry's major competitive elements such as comparative sales promotion budgets, near-term unit sales and estimates of competitor product quality. Finally, each firm also receives a set of confidential reports such as the operations report, income statement and balance sheet as well as pro forma income and cash flow statements.

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